About MeMarketing Grounded in Understanding.
I'm Viola Schweizer – a strategic marketing consultant. I help companies bring clarity to their marketing and build systems that deliver measurable results.
Viola Schweizer — Berlin
Strategy Before Tactics.
Marketing is not a creativity contest. It's a strategic instrument that must serve business objectives. This conviction runs through everything I do – from marketing architecture to content strategy.
I've built my marketing expertise across very different contexts: in the international corporate environment at Universal Music, in the fast-moving world of content and influencer marketing, as Head of Marketing with full team responsibility, and in direct collaboration with entrepreneurs seeking clarity.
That breadth gives me a sharp instinct for what actually works in a given context – and what merely appears to.
My work is analytical, structured, and direct. I don't produce strategy decks that end up in a drawer. I develop strategies that are built for execution. See more in my expertise areas and on the blog.
PrinciplesWhat Guides My Work.
Framework Before Channels
More tactics are rarely the answer. A clear system almost always is. I establish the strategic framework before discussing channels.
Clarity as a Deliverable
The outcome of my work isn't a document. It's clarity about what to do next – and what to leave aside.
Built for Execution
Strategy that can't be implemented isn't strategy. Every recommendation is pressure-tested for practical feasibility.
BackgroundExperience That Counts.
Independent Marketing Strategist
Strategic marketing consulting for entrepreneurs, domain experts, and growth-stage companies across the DACH region. Positioning, marketing architecture, content systems.
Head of Marketing
Full ownership of strategy, team, and budget. Designed marketing systems, roadmaps, and funnel architectures. Led launch campaigns with significant revenue impact.
Content & SEO Lead
Built one of the largest video marketing publications in the DACH region. Established SEO systems and organic growth as a core strategic initiative.
International Marketing – Universal Music
International marketing at one of the world's largest music corporations. Influencer campaigns, content strategy, and cross-channel marketing programs.
Education & Early Projects
Degree in marketing and communications. First professional projects in content marketing and digital strategy alongside university.
Does This Sound Like the Right Fit?
Let's explore in an initial conversation how I can support your company.